Success
story: AYÚDATE

Ayúdate is a non-profit organization working to provide low cost mental health services in the Spanish language via telehealth in Pennsylvania.

The challenge of setting up a technology-based nonprofit.

Digital Maturity Analysis and Transformation Plan Development

A comprehensive digital maturity analysis was conducted to evaluate Ayúdate’s existing technology use, digital processes, and readiness for transformation. Based on the findings, a detailed digital transformation plan was created to enhance operational efficiency, improve service delivery, and strengthen the organization’s digital presence.

Objective: Assess Ayúdate’s current digital capabilities and develop a strategic plan to guide their digital transformation.

Impact: The analysis and plan provided Ayúdate with a clear roadmap for digital growth, aligning their technological capabilities with their strategic objectives.

Implementation of Digital Transformation Plan

The implementation involved migrating files to a secure cloud-based system, establishing Google Workspace accounts to enhance collaboration, and integrating these tools with Ayúdate’s website. This approach led to standardized internal processes, better documentation, and a structured workflow across the organization

Objective: Execute the digital transformation plan by migrating files, setting up Google Workspace accounts, reducing costs, and integrating digital tools with the website.

Impact: Projected annual savings of $1,500 due to the use of new tools and grant applications.

0%
of internal processes standardized and documented
0%
increase in overall organizational efficiency

Social Media Setup and Engagement Strategy for Community Growth

New accounts were created on Facebook, Instagram, and LinkedIn, accompanied by a consistent posting strategy with professionally-designed visuals. These efforts led to a rapid increase in followers, with Ayúdate gaining over 1,000 followers across platforms, achieving high engagement levels and significantly expanding their reach within the community.

Objective: Establish Ayúdate’s presence on social media platforms and build a strong digital community.

Impact: Gained over 1,000 followers across social media platforms within the first months, significantly enhancing community engagement.

0%
Increased brand visibility, positioning Ayúdate as a key mental health resource for the Latino community.
0%
increase in interactions across all platforms, leading to improved outreach and stronger connections with the target audience.

Custom Software Development for Operational Efficiency

Developed software that structures 90% of internal processes, integrates payment and marketing platforms, and includes an internal task manager.

Objective: Develop a tailored software solution to manage therapists, clients, and sponsors, reducing reliance on Excel and boosting grant acquisition efforts.

Impact

0%
of tasks tracked by the system.
0%
increase in efficiency in daily operations.
0%
improvement in therapist satisfaction and engagement with the platform.

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