
Success story:
AYÚDATE.
Ayúdate is a non-profit organization that works to provide low-cost mental health services in Spanish through telemedicine in Pennsylvania.
The challenge of establishing a technology-based non-profit organization.”

Digital Maturity Analysis and Development of the Transformation Plan.
A comprehensive digital maturity analysis was conducted to assess Ayúdate’s current use of technology, digital processes, and readiness for transformation. Based on the findings, a detailed digital transformation plan was created to improve operational efficiency, optimize service delivery, and strengthen the organization’s digital presence.
Objective: To assess Ayúdate’s current digital capabilities and develop a strategic plan to guide its digital transformation.
Impact: The analysis and plan provided Ayúdate with a clear roadmap for digital growth, aligning its technological capabilities with its strategic objectives.
Implementation of the Digital Transformation Plan.
The implementation involved migrating files to a secure cloud-based system, setting up Google Workspace accounts to improve collaboration, and integrating these tools with Ayúdate’s website. This approach led to the standardization of internal processes, better documentation, and a structured workflow across the organization.
Objective: To execute the digital transformation plan through file migration, setting up Google Workspace accounts, cost reduction, and integrating digital tools with the website.
Impact: Projected annual savings of $1,500 due to the use of new tools and grant applications.
Social Media Setup and Engagement Strategy for Community Growth.
New accounts were created on Facebook, Instagram, and LinkedIn, along with a consistent posting strategy featuring professionally designed visuals. These efforts led to a rapid increase in followers, with Ayúdate gaining over 1,000 followers on the platforms, achieving high engagement levels, and significantly expanding its reach within the community.
Objective: To establish Ayúdate’s presence on social media platforms and build a strong digital community.
Impact: Over 1,000 followers were gained on social media platforms in the first few months, significantly improving community engagement.
Custom Software Development for Operational Efficiency.
Se desarrolló un software que estructura el 90% de los procesos internos, integra plataformas de pago y marketing, e incluye un gestor de tareas interno.
A software was developed that structures 90% of internal processes, integrates payment and marketing platforms, and includes an internal task manager.

